Through 2015 and 2016, I worked with onefinestay, on a full overhaul of their website, from the front of the site and inspiration content, through to search and checkout.
The aims were to increase ecomms traffic, open up to new types of user, and bring the site in line with a new brand direction while ensuring a good user experience across all devices.
I used Sketch and InVision prototyping to allow for agile co-design with developers, commercial and brand teams and extensive research and a/b testing of designs to optimise. The work resulted in a far more efficient visitor to lead ratio.
Onefinestay sold to the AccorHotels group in mid 2016 for £117 million.