A Brand Bible for Virgin’s new Sports venture.

This involved creating a presentation document, to be delivered internally and to all creative partners, that worked in both print and digital,¬†which comprehensively communicated the new brand’s branding principles as developed by the creative agency.

Working on this kind of project is great as it allows you to really stress-test a fresh set of design principles, and the agency were really keen that they were pushed as far as possible to create a lively and exciting presentation that would be inspirational not only creatives, but across the business as a whole.

(Due to the nature of the work, I am unable to show visuals from this project)