In the second half of 2017, I have been working with, an online tailored dog food company.

They brought me on board having undergone a packaging rebrand which they wished to see applied to their website, which functions as both a sign up mechanism –with an online consultation which tailors the food to the needs of the dog based on age, breed, lifestyle and many other factors; and as a dashboard for managing orders.

The work involved turning the new palette into a functional, and attractive UI, establishing consistent typography and working on the art direction of the sites’ photography and use of illustration and iconography.

Following this, I have been working on the optimisation of the UX of the sign up funnel and dashboard, and have been producing videos for facebook, recruitment and other internal uses.