From July 2022 I was the Lead Product Designer for Atellio, a creative operations platform, allowing creative teams and their managers to manage complex productions. The software includes resource management, booking, assignment, budgeting, briefing, asset delivery and versioning and services clients including Nike, Nordstrom, Converse, Columbia and Arc’teryx.
Due to harsh fundraising conditions, the company let the team go in February 2023 though the founders are still supporting the product.
"Thomas worked with us for just under a year and in that time has achieved incredible work contributing to our SaaS application. He helped us refine and structure our design systems as well as design large complex workflows, owning the entire design lifecycle from initial conception, wire-framing, prototyping to hand-off for our engineers. His care and attention to detail coupled with his critical awareness of user motive and empathy led to beautiful intuitive experiences on our platform. We really hope we can work with him again in the future."
Scott Wooden
Co-Founder and CPO
As the second designer on board, after the founder, my main work was in turning the design vernacular used across the application into a consistent system which could be extended, maintained, and evolve, with tokens and components which could be shared and easily used by all future design hires.
Being an enterprise company, with a small number of large clients, we had very direct access to the immediate requirements and wishes of our users. Feature development always had the requirement to meet these, while ensuring we allowed for expansion into other types of customer, and ways of working.
We carried out interviews and workshops to ensure that the entities and their relationships used by the systems architecture were presented in a way that matched the mental models already understood by existing and future users – listening for the terms and concepts they used to describe their existing processes, and how to use them accordingly in our interface to create intuitive experiences and flows.