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Ford Microsites

I worked first with Wunderman, and later The Blue Hive (now GTB) between 2010-2011 on a series of interactive microsites used to promote launches of the Ford Focus and Ford Fiesta. In these projects, I was paired with a motion graphics designer, working closely with the Creative Teams to develop the user experience from the initial concept – creating UI’s that allowed intuitive, intriguing interactions, and creating complex matrixes of video assets using After Effects and 3d rendered assets that would allow for seamless transtitions through the experience.

Ford Focus launch microsite

In this site, a 3d rendered video would take the user through all the features of the Ford focus. Flowlines, created in After Effects would wrap through the video, presenting hotspots that would allow the user to dig into further information about a particular feature.

Ford Focus Screenshot Ford Focus Screenshot

Ford Fiesta launch microsite

In this site, a 3d rendered video would take the user through all the features of the Ford focus. Flowlines, created in After Effects would wrap through the video, presenting hotspots that would allow the user to dig into further information about a particular feature.

Ford Fiesta Screenshot Ford Fiesta Screenshot

Ford Focus TVC Storyboarding

Assisting the Creative team with storyboards for international TVC campaigns.

Ford Storyboard Ford Storyboard Ford Storyboard Ford Storyboard