portrait I’ve been working as a designer and art director for 20 years – both client and agency side. I’ve led at every stage of the design process, from concepting and communicating ideas through to design, brand guardianship to interactive development and meticulous control of final delivery.

Now foremost a digital product designer, I’m proudly a generalist, with a strong belief in putting good UX practice at the core of all work – from video content, online experiences, smart user interfaces, printed and site specific materials. I'm skilled at building comprehensive and versatile design systems to help teams to deliver consistent, scalable work and have considerable experience in rolling out rebrands across digital product.

I aim to produce work that has visual impact, delivers its messaging powerfully, makes the best use of the platform and is empathetic to the end user’s needs. I can communicate this to clients, I can work in cross-functional teams, guiding work with data and research, I can listen and learn from developers and other specialists, and I can keep focus on delivering real results throughout.

I have strong technical skills in Figma, Sketch, Photoshop, Indesign, Illustrator, After Effects and Premiere and a working knowledge of CSS and C4D.

Outside of work, I find inspiration in cinema, photography and travel, and am a passionate collector of music and DJ

view as timeline download CV (PDF)

Employment History

Jul 2022 → Feb 2023


Lead Product Designer

  • Design system and feature development for Atellio Software v2 redesign

Dec 2014 → Present

MRTW Studio Ltd.

Consultant / Design Lead: UX, Creative Direction & Video Production

  • Soho House: Full UX design and research for iOS and Android App member connectivity
  • Bloom & Wild: Digital rebrand and design system foundation
  • Fybr: iOS/Android fitness app – App development, Brand development
  • Safara: Travel booking website – User acquisition, search, checkout
  • Allplants.com: Meal subscription website – Sign up, account management, landing pages, blog
  • Tails.com: Pet-food subscription website – UX optimisation of signup, checkout and dashboard; photographic direction, Video production
  • Onefinestay: Booking website– Landing, search, listings, checkout and blog. Improvement of checkout conversion by 87%
  • MOO: Creative showreel
  • AKQA: Brand bible for Virgin Sport
  • Havana Club 7: 360 Video production
  • Drink Factory (Bar Termini, 69 Colebrooke Row): Photography and video production

Sep 2011 → Nov 2014


EU Design Lead

  • 2011-2013: working with the EU Marketing Director and the US Creative Director to localise the US art direction, design EU specific marketing collateral, manage production and direct agency creative.
  • 2013-2014: Lead Designer for the global Self Publishing side of the business, providing design and direction for online communication platforms, art direction and illustration of online content and identities for events and individual campaigns

Jul 2010 → Jul 2011

Blue Hive/Wunderman

Motion Graphics & Interaction Design Contractor

  • Development of microsites used to promote Ford Vehicles utilising video and animated graphics in an interactive framework
  • Development and documentation of brand standards for all EU Ford online activity

Aug 2007 → May 2010

Chemistry Communications

Senior Interactive Designer

  • Design of online campaign assets for Diageo, Unilever, Aviva, Emirates and Cadbury
  • Art direction and interactive design of DMA and Brand Experience Gold Award winning “Velvet Tree Detectives” microsite for SCA
  • Design placement at RAC assisting in the full redevelopment of their site

Feb 2007 → Jun 2007


Freelance Flash Designer

  • Microsite and display advertising work for HSBC, Nationwide, Danone and Colgate

Jul 2006 → Sep 2006

LPIP Sydney

Digital Designer

  • Flash development, illustration and design of web and print promotional material for hospitality clients including the Opera House bar

Aug 2003 → Dec 2004

EMP Group

Magazine Designer

  • Co-designing stylesheets for 7 celebrity fronted lifestyle titles; overseeing photoshoots; laying out, picture-editing and illustrating for editorial and advertorial features. Overseeing production and proofing pages for print using Sherpas and Web-proofing

Other Projects


Kele (Polydor)

Animated video for the single “On the Lam” directed by Nova Dando



Video and animation for London Fashion Week catwalk show


Time Out Magazine

Editorial Illustrations



Exhibition design for show at RIBA with the Tessera architects group



University of Brighton

Graduation with a 2:1 Illustration Ba



A-levels in Art, History and English Language and Art Foundation Level.