About

portrait With 10 years working in product design, and 10 more preceding that in graphic design for digital, print and motion graphics, I’ve led at every stage of the process – from research, concepting and presentation through to brand delivery, interactive design and meticulous control of final delivery.

As a cross-platform product designer, I’m proud to bring generalist graphic design experience to my work having experience in typography, video, animation, illustration, print and exhibition design. I have designed for apps with complex systems interactions as well as web and focus based navigation for smart TV.

I have considerable experience in rolling out digital rebrands and building out design systems, enhancing teams’ ability to deliver consistent, scalable work. I never stop thinking about how visual language, words and interactive feedback are received by a human and how it makes them feel and act.

I have deep expertise in using Figma’s full feature set to deliver systems-orientated design and prototypes, as well as strong technical skills in Photoshop, Indesign, Illustrator, After Effects and Premiere with a working knowledge of HTML, CSS and 3D modelling software.

Outside of work, I find inspiration in cinema, photography and travel, and am a passionate collector of music and DJ regularly

view as timeline download CV (PDF)

Employment History

May 2023 → Present

Togather

Design Lead

  • Leading product design across the Togather platform, implementing a site refresh, maintaining a design system and enhancing UX
  • Leading the design team – overseeing brand, marketing and commercial work

Jul 2022 → Feb 2023

Atellio

Lead Product Designer

  • Design system and feature development for Atellio Software v2 redesign

Dec 2014 → Jul 2022

MRTW Studio Ltd.

Consultant / Design Lead: UX, Creative Direction & Video Production

  • Soho House: Full UX design and research for iOS and Android App member connectivity
  • Bloom & Wild: Digital rebrand and design system foundation
  • Fybr: iOS/Android fitness app – App development, Brand development
  • Safara: Travel booking website – User acquisition, search, checkout
  • Allplants.com: Meal subscription website – Sign up, account management, landing pages, blog
  • Tails.com: Pet-food subscription website – UX optimisation of signup, checkout and dashboard; photographic direction, Video production
  • Onefinestay: Booking website– Landing, search, listings, checkout and blog. Improvement of checkout conversion by 87%
  • MOO: Creative showreel
  • AKQA: Brand bible for Virgin Sport
  • Havana Club 7: 360 Video production
  • Drink Factory (Bar Termini, 69 Colebrooke Row): Photography and video production

Sep 2011 → Nov 2014

Blurb

EU Design Lead

  • 2011-2013: working with the EU Marketing Director and the US Creative Director to localise the US art direction, design EU specific marketing collateral, manage production and direct agency creative.
  • 2013-2014: Lead Designer for the global Self Publishing side of the business, providing design and direction for online communication platforms, art direction and illustration of online content and identities for events and individual campaigns

Jul 2010 → Jul 2011

Blue Hive/Wunderman

Motion Graphics & Interaction Design Contractor

  • Development of microsites used to promote Ford Vehicles utilising video and animated graphics in an interactive framework
  • Development and documentation of brand standards for all EU Ford online activity

Aug 2007 → May 2010

Chemistry Communications

Senior Interactive Designer

  • Design of online campaign assets for Diageo, Unilever, Aviva, Emirates and Cadbury
  • Art direction and interactive design of DMA and Brand Experience Gold Award winning “Velvet Tree Detectives” microsite for SCA
  • Design placement at RAC assisting in the full redevelopment of their site

Feb 2007 → Jun 2007

XM

Freelance Flash Designer

  • Microsite and display advertising work for HSBC, Nationwide, Danone and Colgate

Jul 2006 → Sep 2006

LPIP Sydney

Digital Designer

  • Flash development, illustration and design of web and print promotional material for hospitality clients including the Opera House bar

Aug 2003 → Dec 2004

EMP Group

Magazine Designer

  • Co-designing stylesheets for 7 celebrity fronted lifestyle titles; overseeing photoshoots; laying out, picture-editing and illustrating for editorial and advertorial features. Overseeing production and proofing pages for print using Sherpas and Web-proofing

Other Projects

2010

Kele (Polydor)

Animated video for the single “On the Lam” directed by Nova Dando

2007

Cassetteplaya

Video and animation for London Fashion Week catwalk show

2002

Time Out Magazine

Editorial Illustrations

2002

Athenscape

Exhibition design for show at RIBA with the Tessera architects group

Education

2002

University of Brighton

Graduation with a 2:1 Illustration Ba

1999

School

A-levels in Art, History and English Language and Art Foundation Level.